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- NATION, Page 80American Notes RACEWhat's in A Name
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- Say it loud," sang James Brown, "I'm black and I'm proud." The
- year was 1968, an exhilarating time of Black Pride, Black Power and
- slogans like "Black Is Beautiful." "Black" became more than a
- racial characterization; it was an assertion of social and
- political self-definition. The terms colored and Negro, in common
- use as late as 1967, were cast off as labels of second-class
- citizenship.
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- Now, if people follow the lead of the Rev. Jesse Jackson,
- "black" may become equally obsolete. Jackson declared last week
- that citizens of his race should henceforth be known as African
- Americans. "There are Armenian Americans and Jewish Americans and
- Arab Americans and Italian Americans," he explained. "Every ethnic
- group in this country has reference to some land base, some
- historical cultural base. African Americans have hit that level of
- cultural maturity."
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- The term Afro American came into vogue during the 1970s, but
- African American is just beginning to catch on. Former tennis
- champion Arthur Ashe has written a new three-volume book, A Hard
- Road to Glory, that is subtitled A History of the African-American
- Athlete. While some people may find the phrase too much of a
- mouthful, it does have what Jackson calls "cultural integrity,"
- conveying the dual heritage of blacks born and bred in this
- country.
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- In The Souls of Black Folk (1903), W.E.B. DuBois wrote of the
- "twoness" that blacks in the U.S. constantly confront. If "African
- American" wins wide usage, it may be a small step toward
- reconciling some of the conflicts and contradictions of black life
- in this nation.