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TIME: Almanac 1990
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1990 Time Magazine Compact Almanac, The (1991)(Time).iso
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time
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010289
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01028900.024
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1990-09-22
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NATION, Page 80American Notes RACEWhat's in A Name
Say it loud," sang James Brown, "I'm black and I'm proud." The
year was 1968, an exhilarating time of Black Pride, Black Power and
slogans like "Black Is Beautiful." "Black" became more than a
racial characterization; it was an assertion of social and
political self-definition. The terms colored and Negro, in common
use as late as 1967, were cast off as labels of second-class
citizenship.
Now, if people follow the lead of the Rev. Jesse Jackson,
"black" may become equally obsolete. Jackson declared last week
that citizens of his race should henceforth be known as African
Americans. "There are Armenian Americans and Jewish Americans and
Arab Americans and Italian Americans," he explained. "Every ethnic
group in this country has reference to some land base, some
historical cultural base. African Americans have hit that level of
cultural maturity."
The term Afro American came into vogue during the 1970s, but
African American is just beginning to catch on. Former tennis
champion Arthur Ashe has written a new three-volume book, A Hard
Road to Glory, that is subtitled A History of the African-American
Athlete. While some people may find the phrase too much of a
mouthful, it does have what Jackson calls "cultural integrity,"
conveying the dual heritage of blacks born and bred in this
country.
In The Souls of Black Folk (1903), W.E.B. DuBois wrote of the
"twoness" that blacks in the U.S. constantly confront. If "African
American" wins wide usage, it may be a small step toward
reconciling some of the conflicts and contradictions of black life
in this nation.